TikTok is introducing a new feature that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the company disclosed that it currently hosts over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This shift comes amid a surge in AI content, driven by new AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding channels on a competing service only show AI-generated videos. A large amount of this output is considered “AI slop”, a phrase for substandard, mass-produced content that is frequently absurd or dreamlike.
Based on user feedback that a lot of users enjoy content created using AI tools, including AI artwork to science explainers, and we intend to provide users the option to adjust the amount of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
The platform announced that there are presently 1.3bn videos on its app tagged as AI-generated. Overall, in excess of 100 mn videos are added to the app daily, making AI-generated material a minor portion of its total content library.
User Control Features
Viewers will be capable of reduce or increase the volume of artificial media they view by using the content preference setting in the application and choosing the AI content topic. Additional categories that can already be modified under the tool encompass politics, style, aesthetics, and movement.
Content Labeling and Policies
TikTok’s policies mandate content makers to label convincing AI-generated content, and it forbids dangerous AI impersonations of public figures or critical incidents. Any realistic artificial content that is not labeled can be removed under its user guidelines.
In addition, the platform will henceforth apply an “AI-made” label to content created with its built-in AI features, or detected by an cross-platform project for identifying artificial media. This measure is aimed to deter users from trying to circumvent the tagging system.
Responsible AI Funding
The company is additionally launching a $2m AI literacy fund for specialists and organizations to create informative material about ethical AI use. This program will assist charitable organizations focused on educating programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, during controversy over plans to cut jobs for hundreds of safety staff in the UK. It is planning to cut 439 jobs in its trust and safety team in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A company official clarified that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most distressing content ahead of it has to be seen by humans. TikTok stated a significant reduction in shocking and graphic content reviewed by safety staff over the previous year due to reliance on its AI tools.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
